When it was signed, the TV deal between CBS and the SEC for the Tier 1 game of the week and the SEC CCG for $55M/yr was the biggest TV deal in college sports. It didn’t take very long for it to get eclipsed, and massively, but CBS was able to keep it for the entire run through this year, despite ESPN massively overpaying for the next Tier 1 deal and the Tier 2 deals it has had for the past decade. Today marks the end of CBS broadcasting the SEC. Love ‘em or hate ‘em, they have had some of the most interesting games in college football over the past three decades.
