The premise is the host reveals things about companies or societal norms that most people don't know. For example, Toms shoes actually hurts the countries its supposed to be helping. With their buy a pair give a pair program. Another example was that diamond engagement rings didn't exist until De Beers started an ad campaign around it 60 years ago. Diamonds aren't actually rare De Beers just controls the supply.
The most interesting one I saw was around the company Luxottica. They own Oakley, Ray Ban, Lenscrafters, Sunglass Hut, Pearle Vision, Sears Optical, Target Optical, Glasses.com, and the Eyemed Vision care plan. They also manufacture the glasses for nearly every designer brand, including Chanel, Prada, Giorgio Armani, Burberry, Versace, Dolce and Gabbana, Miu Miu, Donna Karan, Stella McCartney, and Tory Burch. Hence the reason a pair of eyeglasses can easily run you $300+.
The most interesting one I saw was around the company Luxottica. They own Oakley, Ray Ban, Lenscrafters, Sunglass Hut, Pearle Vision, Sears Optical, Target Optical, Glasses.com, and the Eyemed Vision care plan. They also manufacture the glasses for nearly every designer brand, including Chanel, Prada, Giorgio Armani, Burberry, Versace, Dolce and Gabbana, Miu Miu, Donna Karan, Stella McCartney, and Tory Burch. Hence the reason a pair of eyeglasses can easily run you $300+.
