The new malls in Wesley Chapel are open air, but it doesn't mean much to me. With Amazon and other e-retailers, I only go to malls if I want to buy something immediately or with someone else. I work on mall property and visit it maybe every other month.
For many in Generation X, the suburban mall was their social epicenter. Kniffen says mall rats are no more.
"The culture is dead. [They] were the last generation that went and hung out at the mall," he says.
People shop where they socialize — and that's increasingly online. In less than 15 years, Kniffen expects half of sales will be Web-based, which will hit department stores especially hard.
Decades ago, department stores were so valued, developers gave them the land underneath their stores.
"If you were building one today, you wouldn't give that deal to an anchor, because they're not a good enough attraction," Kniffen says.
When it opened in 1986, it was anchored by a Saks Fifth Avenue and catered to well-to-do Baltimore suburbanites.
The mall's owner, Kimco Realty, is planning a multimillion-dollar revamp. Like many malls that are trying to re-attract customers, it will include a movie theater and restaurants. But it will not include a department store.
Jan Rogers Kniffen, a retail consultant familiar with the Owings Mills project, says the developers are hoping outdoor shopping without department stores will pay off.
"They're trying to make it more interesting and more experiential, and so they're turning it inside out and making it open-air. Whether that will be a solution or not, I don't know," he says.
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For many in Generation X, the suburban mall was their social epicenter. Kniffen says mall rats are no more.
"The culture is dead. [They] were the last generation that went and hung out at the mall," he says.
People shop where they socialize — and that's increasingly online. In less than 15 years, Kniffen expects half of sales will be Web-based, which will hit department stores especially hard.
Decades ago, department stores were so valued, developers gave them the land underneath their stores.
"If you were building one today, you wouldn't give that deal to an anchor, because they're not a good enough attraction," Kniffen says.
When it opened in 1986, it was anchored by a Saks Fifth Avenue and catered to well-to-do Baltimore suburbanites.
The mall's owner, Kimco Realty, is planning a multimillion-dollar revamp. Like many malls that are trying to re-attract customers, it will include a movie theater and restaurants. But it will not include a department store.
Jan Rogers Kniffen, a retail consultant familiar with the Owings Mills project, says the developers are hoping outdoor shopping without department stores will pay off.
"They're trying to make it more interesting and more experiential, and so they're turning it inside out and making it open-air. Whether that will be a solution or not, I don't know," he says.