If you are USC you are already playing in a P5 conference. You have a brand that people like and want. For the next round of TV negotiations you can probably have a low out of your GOR. B10 is going to take you anytime. But you move now and you are on an island. Your recruits come from California/West coast mainly. Now you tell them that they will be playing most of their games on the east coast. Kids like to play near home. Does this hurt recruiting? I get UCF's move knowing we will be playing mostly i Texas because we are moving up in conference rank. I am not so sure that B10 is going to bring that much to USC. Just speculating