Yesterday's loss might be the financially most significant blunder in Knight football history. With a victory at ECU, it is estimated UCF could have benefited from $20 million in media coverage and greater brand awareness by hosting Cincinnati on Gameday at the Bounce House. The impact should not be understated. It's not simply about winning the conference. In the grand scheme, securing Gameday is far more important than winning the AAC. Consider, the opportunity loss is greater than the annual fundraising of the Shareholder Society.
