I share this link because it's brilliant marketing among a university, its advertisers, and athletes.
Boise State tight end Riley Cooper who shared quarterback responsibilities with Joey Gatewood during their time at Bantam Trail HS signed a NIL deal that allows Smith to wear his team gear on Boise State's blue turf in a television commercial due to a partnership between the school and its preexisting sponsors. These "co-branding" relationships benefit the school, advertisers, and athletes.
The Boise State administration really had a unique vision for navigating NIL hurdles. I have not seen this from UCF yet, but hope to soon, as these opportunities help promote all parties.
www.ktvb.com
Boise State tight end Riley Cooper who shared quarterback responsibilities with Joey Gatewood during their time at Bantam Trail HS signed a NIL deal that allows Smith to wear his team gear on Boise State's blue turf in a television commercial due to a partnership between the school and its preexisting sponsors. These "co-branding" relationships benefit the school, advertisers, and athletes.
The Boise State administration really had a unique vision for navigating NIL hurdles. I have not seen this from UCF yet, but hope to soon, as these opportunities help promote all parties.
![www.ktvb.com](/proxy.php?image=https%3A%2F%2Fmedia.ktvb.com%2Fassets%2FKTVB%2Fimages%2F89546f51-d0da-426f-8843-1410b57fddea%2F89546f51-d0da-426f-8843-1410b57fddea_1140x641.jpg&hash=358501dc14435f7c2768484beb67b161&return_error=1)
Boise State senior tight end Riley Smith lands unique NIL deal
Last week, Boise State senior tight end Riley Smith was at the core of one of the most unique name, image and likeness experiences we have witnessed so far.
![www.ktvb.com](/proxy.php?image=https%3A%2F%2Fwww.ktvb.com%2Fassets%2Ffavicons%2FKTVB.png%3Fver%3D2.8.7.2&hash=177a180b707119eda02e18df4aa98658&return_error=1)