Big 12 to Introduce Entertainment, Broadcast and Brand Enhancements at Dr Pepper Big 12 Football Championship Game
Grammy Award winning, multi-platinum artist Ashanti to perform National Anthem; Unified World Welterweight Boxing Champion Errol Spence Jr. to lead ceremonial coin toss
big12sports.com
this was posted elsewhere but honestly the twitter embed buries the lede too much... i thought this was a worthwhile standalone post. Brett is making money moves. What is telling to me... the dude is not going to Japan and picking up bape or visvim or undercover shit himself... he has to have a pretty connected network of advisors making recommendations. Why BAPE of all designers unless Pharrell is in your ear??? it is such a random, cool partnership and i can't interpret that as anything but promising for the future of how he is positioning this conference.
long story short the big 12 championship will be dope and a must watch just to see some peek at how things are going to operate under Daddy
I am posting the full article below:
for the boomers, bape (a bathing ape) is a japanese streetwear brand that was pretty big in the early 2010s among the hip hop set. they make a nike dunk looking shoe that was pretty iconic for a while, as well as a signature camo pattern you've probably seen on a teenager at some point.
the owner of bape is a co-owner / designer of pharrell's brands as well and a frequent collaborator.
they do neat collabs and this will (i assume) play well on social media. it is really interesting for a football conference to partner with them, as they are not a traditional athletic brand nor do they really have a lot of history in that world (that i am aware of). it is definitely a 'deep cut' in terms of fashion nowadays and really signifies to me, at least, that BY 'gets it' in terms of really pushing the envelope with partnerships and brand appeal to young adults
here's a signature hoodie they make, so i assume they will use this sort of camo pattern:
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