https://www.bbc.com/news/entertainment-arts-52736364
The kind of figures involved in the deal are incredibly rare in the podcast world - and Rogan will now likely earn more money than most musicians on Spotify.
"Joe Rogan just got paid the equivalent value of over 26 billion streams for a podcast licence," wrote Tom Gray, director of the royalties, music copyright and licensing society, PRS for Music.
"A musician would need to generate 23 billion streams on Spotify to earn what they're paying Joe Rogan for his podcast rights." added music writer Ted Gioia.
Gioia suggested this means "Spotify values Rogan more than any musician in the history of the world".
The kind of figures involved in the deal are incredibly rare in the podcast world - and Rogan will now likely earn more money than most musicians on Spotify.
"Joe Rogan just got paid the equivalent value of over 26 billion streams for a podcast licence," wrote Tom Gray, director of the royalties, music copyright and licensing society, PRS for Music.
"A musician would need to generate 23 billion streams on Spotify to earn what they're paying Joe Rogan for his podcast rights." added music writer Ted Gioia.
Gioia suggested this means "Spotify values Rogan more than any musician in the history of the world".