The NBA and NFL marketing strategy has to be very different from the college model, if only because college attendance is driven by alums (and pseudo-alums who love all things associated with that school). Thus, most all the seats at a pro game are occupied by people living within a commute to the stadium and arena. Another huge difference in the pros is that as many as two-thirds of attendees didn't pay a cent for their tickets: business clients and supplier constitute as much as three-fourths of NHL attendance. Those few P5s in big cities may get modest football attendance from the community, but for the rest its alums all the time often traveling sizable distances and staying overnight. For basketball, it's only somewhat more local, but still alum dominated.