And it's totally legitimate. This is what UCF is going up against. Instead of direct-to-school contributions, should deep-pocketed business owners allocate a portion of their donations (or all of it) to paying players for "endorsements" so their favorite team can have a recruiting advantage?
Miami Rivals (Canesport):
American Top Team, one of the nation's top training academies for MMA fighters which has 44 licensed gyms throughout South Florida and the world, has finalized plans to offer Name, Image, Likeness contracts to every University of Miami scholarship football player.
Each of the 90 existing Miami scholarship players will be offered a $500 a month contract (up to $6000 for a year) to endorse American Top Team through their social media accounts, personal appearances and other marketing vehicles. If all 90 players opt to accept a deal, the total American Top Team investment in year one could reach $540,000.
The deal is being administered by a new marketing company - "Bring Back The U" - which was created by South Florida businessman Dan Lambert, who founded American Top Team and is a longtime Golden Cane and member at CaneSport.com.
miami.rivals.com
Miami Rivals (Canesport):
American Top Team, one of the nation's top training academies for MMA fighters which has 44 licensed gyms throughout South Florida and the world, has finalized plans to offer Name, Image, Likeness contracts to every University of Miami scholarship football player.
Each of the 90 existing Miami scholarship players will be offered a $500 a month contract (up to $6000 for a year) to endorse American Top Team through their social media accounts, personal appearances and other marketing vehicles. If all 90 players opt to accept a deal, the total American Top Team investment in year one could reach $540,000.
The deal is being administered by a new marketing company - "Bring Back The U" - which was created by South Florida businessman Dan Lambert, who founded American Top Team and is a longtime Golden Cane and member at CaneSport.com.
EXCLUSIVE: American Top Team plans $540,000 NIL commitment to Miami players
All 90 scholarship players for the Hurricanes will be offered $6,000 annual endorsement deals
