One of the core principles of marketing is promotion, which allows an organization to get its product in front of potential customers. For UCF, the return of head coach Scott Frost offers a potential boon in the area of marketing, as there will certainly be plenty of people who are curious about how this second act will play out. In the world of college football, it is not uncommon for a coach to be the face of a program - as evidenced by Nick Saban at Alabama or Dabo Swinney at Clemson.
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