http://www.nytimes.com/2015/05/28/fashion/young-women-say-no-to-thongs.html?_r=0
“Within millennial and Generation Y consumer groups, it’s considered cool to be wearing full-bottom underwear,” said Bernadette Kissane, an apparel analyst at the market intelligence firm Euromonitor. “Thongs have had their moment.”
Data provided by the research company NPD Group back her up. Sales of thongs decreased 7 percent over the last year, while sales of fuller styles — briefs, boy shorts and high-waist briefs — have grown a collective 17 percent.
And if seducing a man isn’t the goal, it can be a welcome side effect.
“I think there’s a widespread misconception that men are into pearl thong, lace contraptions,” said Ms. Javitch of Ten Undies. “To be honest, men are into girls in T-shirts and white underwear
“Within millennial and Generation Y consumer groups, it’s considered cool to be wearing full-bottom underwear,” said Bernadette Kissane, an apparel analyst at the market intelligence firm Euromonitor. “Thongs have had their moment.”
Data provided by the research company NPD Group back her up. Sales of thongs decreased 7 percent over the last year, while sales of fuller styles — briefs, boy shorts and high-waist briefs — have grown a collective 17 percent.
And if seducing a man isn’t the goal, it can be a welcome side effect.
“I think there’s a widespread misconception that men are into pearl thong, lace contraptions,” said Ms. Javitch of Ten Undies. “To be honest, men are into girls in T-shirts and white underwear