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Ohio State Announces Stadium-Wide Beer Sales for 2016 Football Season

UCF, especially as a G5 program, cannot afford to pass up this kind of flow any longer:

West Virginia athletic director Shane Lyons explained to the New York Times that the beer sales led to "approximately $500,000 a year" in revenue.
 
Great, we're back to the good ol Citrus Bowl days were multiple people will be passed out in the stands. Just smuggle it in like a normal college football fan.
 
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I remember the fact that they would not sell beer was one of the reasons I was not completely convinced that I wanted them building BHNS at the time. Bring back beer!
 
Additional revenue—$50,000 over the next two years—will be used to fund research in the school's Higher Education Center for Alcohol and Drug Misuse Prevention and Recovery.

Well, there should be plenty of case studies for them now.
 
Here's the second most lucrative athletic program (used to be #1) in the nation. Yet even they know that the dramatic decline in college and pro sports attendance over the past decade requires them to upgrade the live experience. It's not so much about alcohol revenue, but instead about competing with the sports bar and man cave experience. Adding Wi-Fi, improving seats, and enlarging scoreboards are part of the same campaign. College bowl and pro teams long ago discovered that you can take in a lot more revenue with fewer in attendance but spending more on tickets and concessions. Disney's known that, too, by closing admission before the park gets too full and now raising the prices 25% during peak seasons.
 
All in favor for UCF football games to allow beer (and, especially craft beer) sales say Aye....Those oppose...stay in your safe little man cave and drink soda pop...
 
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