I personally do not believe there is any obfuscation.I like the idea of including the pegasus more prominently but don't think its a good idea brand wise. We'd have to drop the space unis and citronaut in order to not obfuscate our brand too much.
Cool, thanks for sharing your experience. I don't know much about the stuff so this was just my opinion. To me it seems like UCF is in a position where it needs to keep solidifying the brand in people's mind.I personally do not believe there is any obfuscation.
Concepts in marketing are far different now than they were even 10 years ago. I had to learn this with starting a business as I was stuck in the "Single logo guys! Keep it simple!" mentality. Attention spans are shorter. Brands are more than just a logo and an alternate, they now encapsulate theme. In College football, people love throwback, alternates, cartoons, you name it. What UCF is doing currently is in congruence with those trends. Opinion only based on what I've observed. UCF is known now for having variations in uniform...versus ...10 years ago...the Space uniform is an annual head-turner in ALL of FBS (Many articles on it).
Basically, if the next generations were fish, one has to cast many lines with different types of bait.
UCF is going to the Big 12, I have difficulty finding where variance in uniform has affected marketing image with fans or media, or where it affects any upward trajectory.
AWESOME UNIS HERE! WOWI don't care for the jerseys, but I would love to see a pegasus helmet, even if only a one off.
EDIT: If memory serves, we actually DID have a Pegasus helmet back in 81 and 82. I'll have to do some digging to see if I can scrounge up any game pics or if my mind is foggy.
I like this concept, it's definitely better than the black on gold or gold on black. Your knightmode one is the best...Concept only.
But I do think Pegasus should be last in the line in our sports apparel. 1) Knight 2) Space/Citronaut theme 3) Pegasus. Pegasus is more on the academic side. 3 distinct logos/mascots is already too much as it is brand wise.I like the idea of including the pegasus more prominently but don't think its a good idea brand wise. We'd have to drop the space unis and citronaut in order to not obfuscate our brand too much.
Anyone who watched college football and basketball has at least heard of us. I don’t think your 1 guy in Buffalo is proof.I love the look of the oversized Pegasus, Knightman. Well done. The black version is badass as well.
But I do think Pegasus should be last in the line in our sports apparel. 1) Knight 2) Space/Citronaut theme 3) Pegasus. Pegasus is more on the academic side. 3 distinct logos/mascots is already too much as it is brand wise.
I know UCF people think UCF is is known everywhere in the US but not in the slightest. Talk to anyone outside the southeast and they won't have a clue who we are. I still get frustrated when I talk college ball with some of these people in the northeast. Had a guy who never heard of us but was a huge Bills fan and I said "ohh so you like Gabe Davis, right?" And he was like "Of course!" and I said "Yup he's a UCF guy" now that guy know who UCF is and that story is similar for everyone of our big guys in the NFL. We ain't no Ohio St. or Bama. Branding is a real thing and we are still very young in the scene.
More citronaut, less pegasusI like the idea of including the pegasus more prominently but don't think its a good idea brand wise. We'd have to drop the space unis and citronaut in order to not obfuscate our brand too much.
I love the look of the oversized Pegasus, Knightman. Well done. The black version is badass as well.
But I do think Pegasus should be last in the line in our sports apparel. 1) Knight 2) Space/Citronaut theme 3) Pegasus. Pegasus is more on the academic side. 3 distinct logos/mascots is already too much as it is brand wise.
I know UCF people think UCF is is known everywhere in the US but not in the slightest. Talk to anyone outside the southeast and they won't have a clue who we are. I still get frustrated when I talk college ball with some of these people in the northeast. Had a guy who never heard of us but was a huge Bills fan and I said "ohh so you like Gabe Davis, right?" And he was like "Of course!" and I said "Yup he's a UCF guy" now that guy know who UCF is and that story is similar for everyone of our big guys in the NFL. We ain't no Ohio St. or Bama. Branding is a real thing and we are still very young in the scene.
I’m glad the Cowbell didn’t stick.I found a few. Black and white only, though:
This is the Florida/Orlando way of thinking. NO ONE is a bigger advocate of UCF than me and I am telling you I'm lucky if 10-15% of the "sports" people I talked to have ever heard of UCF. You assume just because someone watches college football or basketball they follow all the conferences or teams. No. They follow the mainstream guys like Bama, Duke, Gaytors, or whatever the big team is where they're from. Mainstream college audiences don't follow G5 teams, hell they don't even know of bottom feeders of the SEC like Arkansas.Anyone who watched college football and basketball has at least heard of us. I don’t think your 1 guy in Buffalo is proof.
I’m telling you , you’re wrong. If they watch Sportscenter they’ve heard of us. If they watch NY6 games they’ve heard of us. If they watch Duke Basketball in tourney, they’ve heard of us. If they don’t do any of that they aren’t sports fans. I don’t count a Bills fan, who doesn’t pay attention to draft, a sports fan. He’s a Bills fan on Sundays only. Probably doesn’t even watch every game. I’ve heard of 99.9% of all FBS teams.This is the Florida/Orlando way of thinking. NO ONE is a bigger advocate of UCF than me and I am telling you I'm lucky if 10-15% of the "sports" people I talked to have ever heard of UCF. You assume just because someone watches college football or basketball they follow all the conferences or teams. No. They follow the mainstream guys like Bama, Duke, Gaytors, or whatever the big team is where they're from. Mainstream college audiences don't follow G5 teams, hell they don't even know of bottom feeders of the SEC like Arkansas.
And yeah I think the last 5-10yrs has helped us a lot but it's still a slow process. I've gotten into arguments trying to prove to people we're a better team than Miami but because they are familiar with the Miami name from the 70s and 80s, they don't wanna hear it. Not until I pull up the records of our past 10 years and see our ranked season finishes and NY6 bowl wins vs Miami's diddley squat record they do they listen and learn, but this is a battle every few weeks with new people. I do think B12 will help substantially but finishing ranked is big too.
I'm telling you, you must not get out of Florida often.I’m telling you , you’re wrong. If they watch Sportscenter they’ve heard of us. If they watch NY6 games they’ve heard of us. If they watch Duke Basketball in tourney, they’ve heard of us. If they don’t do any of that they aren’t sports fans. I don’t count a Bills fan, who doesn’t pay attention to draft, a sports fan. He’s a Bills fan on Sundays only. Probably doesn’t even watch every game. I’ve heard of 99.9% of all FBS teams.
You sound really naïve. And learn to read, I never said "I travel so much" 🙄 if you want to put words in my mouth, go ahead, chief, it's still a free country.I’m on Social Media quite a bit. People from all over country are on there. They’ve heard of UCF. I am from Cleveland and lived in S Carolina for a year. I’m not coming from someone born and raised in Orlando and never been anywhere else. You have to not be a real sports fan if you’ve never heard of any FBS schools or not name 20 MLB teams. Even if you don’t watch baseball, if you travel as much as you say, you’d see signs for baseball teams and people in those cities would be talking about the game.
I guess we have 2 different definitions of sports fans and knowledge. Do you only come here and talk to 1 guy in Buffalo? The one guy I know that’s from Buffalo actually is a fan of team and knows UCF. He hated Troupe. Meh on Aiken and likes Davis. You probably have to look the other 2 up but they played at UCF and in Buffalo. You and your friend can just think UCF is only know in the State of Florida if you want. But that’s naive and ignorant.You sound really naïve. And learn to read, I never said "I travel so much" 🙄 if you want to put words in my mouth, go ahead, chief, it's still a free country.
WTF?I'm telling you, you must not get out of Florida often.
And my beef isn't with the "hardcore" guys, it is with the casual guys that can't name you 5 teams outside of the state/teams they follow, and dismiss teams like UCF because they've never heard of them. Those people watch Sportscenter too- that certainly doesn't qualify someone being hardcore or not. And you overestimate how involved people care about things YOU care about. I would consider myself a sports fan, but couldn't name you more than 6 or 7 MLB teams because I hate baseball and never follow it.
...those same people (or dogs) with absolutely no interest / awareness of sports or traditions are the same moral crusaders seeking to change team names like the Cleveland Indians. Journalosers seeking relevance.WTF?
If you can't name 5 teams outside your own state then no way is that person a sports fan...let alone a casual sports fan.
If one doesn't know UCF played in 3 BCS/NYD6 Bowl games in 6 years...and had a 25 game winning streak AND was a key talking point on EVERY National.College football show for almost 2 years...then that person or dog is not a college football fan.
I see nothing has changed in 5 years. Glad to be back.