Playfly Media Rights Deal - 13 years / 125 mil
- Thread starter UCF_Kaz
- Start date
Wow, amazing. Can’t read this, can someone post the article?
What is this for exactly? That’s far more revenue than we were getting in the AAC alone. Is this for Tier 3 rights and all Marc Daniels/Coaches shows, etc?
What is this for exactly? That’s far more revenue than we were getting in the AAC alone. Is this for Tier 3 rights and all Marc Daniels/Coaches shows, etc?
Won’t post the whole thing to respect they have a paywall…
“The new agreement with Playfly is among the largest multimedia rights agreements in the country and one of the largest in the Big 12 Conference, according to the agenda.
UCFAA spent months meeting with multimedia rights companies and received offers for consideration, the agenda said. After interviewing firms that submitted proposals, UCFAA selected Playfly as its multimedia rights partner.”
What exactly is a multimedia rights holder needed for in UCF’s case?
usf is going to freak the F out about this lol. Probably manifest in their delusion that they will get a better deal.
MMR explained by MMR firm learfield
'...We partner with universities and colleges to unlock the value of their school marks and intellectual property, digital and static out-of-home (OOH) advertising signage in stadiums and arenas, hospitality, stadium and arena naming rights, radio and streaming audio broadcasts, experiential marketing, premium seating and player bench signage, print, social, digital, esports tournaments, and more. ..."
-https://www.learfield.com/schools/multimedia-rights/
'...We partner with universities and colleges to unlock the value of their school marks and intellectual property, digital and static out-of-home (OOH) advertising signage in stadiums and arenas, hospitality, stadium and arena naming rights, radio and streaming audio broadcasts, experiential marketing, premium seating and player bench signage, print, social, digital, esports tournaments, and more. ..."
-https://www.learfield.com/schools/multimedia-rights/
The way I'm reading this is we're giving up our role in our own media. Danny White brought all this stuff in-house because he believed we could do a better job and not have to give away a cut. I think this was a news story in 2020 when another team (Kansas State?) sued a similar company for not doing a good job. At that time there was pretty strong praise for AD DW's judgement. I still think it was a good idea but maybe the situation has changed. Might be mixing this up so I'd like to learn more.
Regardless, I'm sure we'll retain control of social media, etc.
Regardless, I'm sure we'll retain control of social media, etc.
First thought I had was the failures that we had before with external rights companies and how innovative our social media presence has been while in-house.
I heard Playfly handles the RadioShack Twitter account. I’m looking forward to UCF’s handle bringing extra spice.
Can we finally get the recovery cove built? I don't even care about the cove anymore, I'm just tired of it being on the task list and nothing ever gets done about it.
About Playfly Sports
Playfly Sports is a full-service sports marketing company operating where sports marketing, media & technology converge. Playfly Sports drives outcome-based solutions for brands reaching approximately 83% of all US sports fans generating over 230bn impressions each year in pro, college, and high school sports. Utilizing the influence and durability of local sports fandom, Playfly Sports exclusive rights in the NBA, NHL, MLB, NCAA, esports, and high school sectors drive value for our local, regional, and national brand partners. Playfly's insights-infused multimedia and tech platforms drive innovation through scaled linear, digital, in-venue, and experiential marketing and engagement assets. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Igniting Brands through the Love of Fans. Visit Playfly Sports online at playfly.com and follow Playfly Sports on LinkedIn, Twitter, and Facebook: @PlayflySports. www.playfly.com.
this was posted in Discord.
Playfly Sports is a full-service sports marketing company operating where sports marketing, media & technology converge. Playfly Sports drives outcome-based solutions for brands reaching approximately 83% of all US sports fans generating over 230bn impressions each year in pro, college, and high school sports. Utilizing the influence and durability of local sports fandom, Playfly Sports exclusive rights in the NBA, NHL, MLB, NCAA, esports, and high school sectors drive value for our local, regional, and national brand partners. Playfly's insights-infused multimedia and tech platforms drive innovation through scaled linear, digital, in-venue, and experiential marketing and engagement assets. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Igniting Brands through the Love of Fans. Visit Playfly Sports online at playfly.com and follow Playfly Sports on LinkedIn, Twitter, and Facebook: @PlayflySports. www.playfly.com.
this was posted in Discord.
This feels like that time when the business paid UCF millions to take over the food inside the Student Union and then they proceeded to kick out Wackadoos.
Sure hope UCF’s social media/content doesn’t take a step backwards. I feel they’re one of the top sm teams in the country.
So what's the business model? Playfly pays an institution $ for all marketing operation & revenue rights? ...in this case, banking they'll make more than ~$10m/year.
I have a feeling it is now part of a different phasing schedule than it used to be given the other projects that are due to start soon and in the same area on the stadium property.
So they get to control the trademarks, signage, radio ads, and digital/social advertising for the school. Does the school get to approve every single one of these? I’m assuming there’s a standard that AC and TM want to uphold.
I miss Wackadoos. That was a student union staple.
The oerfect play to put away 64ounces of beer prior to doing a business presentation
You're forgetting the GOAT buffalo chicken sandwich.
That was pretty solid i must say. I had no idea they werent there anymore. Then again Ive lived out of state since 2007
Actually did the same thing before appropriately a health class presentation. Got an A lol
The got bumped for a chilies in a renovation a few years ago. And it seems like gamedays they are never open.
Who the hell were we playing when we all huddled into the room next to wackadoos to watch a crappy stream of cstv where the sound wouldn’t sync. Those were great times.
Auburn was the first game I remember watching outside of restaurant. I don’t think there was even sound.
But Wackadoos manager was cool. We went there to eat a few years ago and he let my kids play games for free while we drank and ate.
Read the article in the paper. Seems impressive to me but I'm not a marketing exec.
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