This is probably way off topic but I'm curious and probably only Brandon can answer but how does this happen especially with our current situation with a new AD and likely new coaching staff. Does the new staff reach out to the media as a goodwill gesture to get a good vibe out or are you guys working your asses off to get all new sources and connections, etc. Seems like a big task to build new relationships with a bunch of new people to keep the info flowing.