Must be nice Purdue.
Projecting how Big Ten rights race will play out
By John Ourand, Staff Writer G+
Published November 23, 2015, Page 11
The Big Ten Conference is expected to start negotiating its new media rights deal in the spring. The last big sports rights deal of the decade, common wisdom has long been that the conference will command huge increases over the 10-year, $1 billion deal it has with ESPN and the six-year, $72 million deal it has with CBS for basketball. Both deals run through the 2016-17 seasons.
Common wisdom, however, could run into market realities, where a smaller cable TV universe will put pressure on how much networks can afford to pay out.
My bet is that the conference will see a huge rights fee increase and that ESPN and Fox Sports will come up with money to split the rights. Two significant factors, though, bear watching — either of which could throw a wrench into the Big Ten’s aspirations for a big payday.
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I expect ESPN and Fox Sports to at least double the conference’s annual average payout and share the rights.
http://www.sportsbusinessdaily.com/Journal/Issues/2015/11/23/Media/Sports-Media.aspx
Projecting how Big Ten rights race will play out
By John Ourand, Staff Writer G+
Published November 23, 2015, Page 11
The Big Ten Conference is expected to start negotiating its new media rights deal in the spring. The last big sports rights deal of the decade, common wisdom has long been that the conference will command huge increases over the 10-year, $1 billion deal it has with ESPN and the six-year, $72 million deal it has with CBS for basketball. Both deals run through the 2016-17 seasons.
Common wisdom, however, could run into market realities, where a smaller cable TV universe will put pressure on how much networks can afford to pay out.
My bet is that the conference will see a huge rights fee increase and that ESPN and Fox Sports will come up with money to split the rights. Two significant factors, though, bear watching — either of which could throw a wrench into the Big Ten’s aspirations for a big payday.
*******************
I expect ESPN and Fox Sports to at least double the conference’s annual average payout and share the rights.
http://www.sportsbusinessdaily.com/Journal/Issues/2015/11/23/Media/Sports-Media.aspx
