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"Unwatchable" College Hoops has highest TV ratings in 22 years

Knight_Light

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May 29, 2001
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Turner Networks, showing the 2 Final Four games on TBS (National Broadcast) and TNT/TruTV (teams' broadcast), had college basketball's highest TV ratings in decades (combined totals).


Michigan State vs Duke had a 9.6 TV rating, highest Final Four rating in a decade.


Kentucky vs Wisconsin had a 13.3 TV rating, highest TV rating in 22 years.


Toward the end of the UK/Wisconsin game...TV rating hit 16.


Both games ended up with a combined 11.4 overall rating...highest in 20 years and 39% higher than last year's Final Four broadcast.


Also, since these games were on cable, these games became the highest rated college basketball games ever broadcast on cable. (Believe all the previous Final Fours were on Network TV, CBS most years). CBS gets the Final Four next year and will continue to rotate with Turner for next 9 years.


Not sure how tonight's tv ratings will go...as the UK/Wisconsin game seems like it was a Championship Game.

This post was edited on 4/6 8:14 AM by Knight_Light
 
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