"If you were to generalize, you do tend to find the iOS is a little more Target while Android is more Wal-Mart," said Andy Mantis, executive vice president of the group, pronouncing Target the pseudo-fancy way. iPhone users had a median income of $85,000 in 2014, versus Android users' $61,000, according to a report from Web analytics firm comScore.
Consumer choices have always been about picking this or that, and the current either/or decision is between smartphone operating systems. Your choice when it comes to operating systems says a lot about you, including what you like to eat, according to data provided to CNBC by NPD Group's Checkout Tracking.
IPhone users were much more likely to go for a liquid lunch, with soup and smoothies taking the top spots for iOS choices. Soup had an iPhone-to-Android index of 151, meaning that purchasers were 51 percent more likely to be iPhone users. An index of 100 would be equality between the operating systems.
Android users leaned more toward heavy, hearty foods like roast beef and fried chicken. The Android-to-iPhone index for cheeseburgers was 113 and roast beef sandwiches 119.
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