Kind of a tough situation. The media markets in the AAC are large but are dominated by p5 teams at this point. It looks like that is starting to shift but may take another 10 years to break through and much of it will depend on how online broadcasting changes. Right now, UCF and USF has to compete with the other Florida schools, Memphis has to compete with Tennessee, Houston has the texas schools. Cincy has ohio st, penn st, etc.
What needs to happen is for the AAC to emulate the big 10 network and get exposure through cable company contracts as opposed to trying to get the espn dollars primarily. To that end, Aresco is failing.