Interesting article showing how we compare to other Big XII and PAC schools in media/market values. It seems a school/conference’s trajectory are valued.
“It appears that the Big12 placed a premium on large student bodies (especially undergrads, who are more likely to become lifelong fans than grad students) when adding new schools. UCF, Houston, BYU and Cincy are all within the top 5 in their new conference (UCF trails only ASU nationally with ~61K undergrads & ~72K total enrollees.) The Big12’s average total enrollment of the remaining 8 schools was only ~25K, compared to the PAC10’s @ ~39K per school–a huge gap. Adding UCF, UH, BYU, & Cincy brought the Big12’s average markedly, from ~25K to ~33K.”
Is Arizona State worth more than Clemson and are they each 10X more valuable than Cincinnati?) In fact, only BYU (60th), Boise St.(63rd), and UCF (65th) surpassed ANY P5 programs at all, those being the usual laggards of Vandy, Boston College, Wake Forest, Duke, & Rutgers plus the odd placement of WVU as the LEAST valuable of any P5 football program (FYI SMU and SDSU were 74th and 80th respectively in these WSJ valuations.)
Kansas led the way for the Big12 in this combined sports metric of “Popularity in Google Trends,” showing the enormous strength of their “Blue Blood” Basketball program. Interestingly, two new Big12 additions, UCF and BYU, surpassed 8 of the 10 remaining PAC10 schools over this 7 year period, trailing only Oregon and Washington
“It appears that the Big12 placed a premium on large student bodies (especially undergrads, who are more likely to become lifelong fans than grad students) when adding new schools. UCF, Houston, BYU and Cincy are all within the top 5 in their new conference (UCF trails only ASU nationally with ~61K undergrads & ~72K total enrollees.) The Big12’s average total enrollment of the remaining 8 schools was only ~25K, compared to the PAC10’s @ ~39K per school–a huge gap. Adding UCF, UH, BYU, & Cincy brought the Big12’s average markedly, from ~25K to ~33K.”
Is Arizona State worth more than Clemson and are they each 10X more valuable than Cincinnati?) In fact, only BYU (60th), Boise St.(63rd), and UCF (65th) surpassed ANY P5 programs at all, those being the usual laggards of Vandy, Boston College, Wake Forest, Duke, & Rutgers plus the odd placement of WVU as the LEAST valuable of any P5 football program (FYI SMU and SDSU were 74th and 80th respectively in these WSJ valuations.)
Kansas led the way for the Big12 in this combined sports metric of “Popularity in Google Trends,” showing the enormous strength of their “Blue Blood” Basketball program. Interestingly, two new Big12 additions, UCF and BYU, surpassed 8 of the 10 remaining PAC10 schools over this 7 year period, trailing only Oregon and Washington
