Big 12 expansion: How league newcomers are preparing for life within prestigious Power Five universe
Big 12 expansion: How league newcomers are preparing for life within prestigious Power Five universe
BYU, Cincinnati, Houston and UCF may end up as winners from the most recent wave of conference realignment
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The AAC's deal with ESPN in 2019 doles out approximately $7 million in television distribution per team, while the Big 12's new contract will exceed $31 million per institution with annual payouts that could exceed $50 million with the arrival of the expanded College Football Playoff in 2024.
In 2013, Addition Financial Credit Union paid UCF approximately $560,000 per year for naming rights to Addition Financial Arena. After the move, AFCU agreed to a 12-year contract that will pay the school more than $1.6 million per season, nearly tripling the previous investment.
"[The city of] Houston has a lot of great players, but they weren't coming because people didn't want to play in the conference they were in last year," Harrison-Pilot said. "The Big 12 plays a major role recruiting-wise. Everyone is pumped up trying to get new, better things."