I'm not opposed to the idea of a premium seating area or party deck on the east side, as the background really needs something on tv broadcasts to "pop." BHNS can really look plain to the viewer, especially when attendance is lighter and aluminum bleechers show through.
That being said, I'm completely against how the "ESC" is being implemented (as apparantly a lot of other fans do based on comments on FB).
First, the theme. As others have stated, the beach/surfer theme has nothing to do with the school, team or city. A beach/tiki theme in an open seating area at a stadium isn't original, nor does it reinforce the brand of the "UCF Knights." Either go all black and gold (something classy for the well-heeled donors that will be buying memberships) or do something medieval to support the "Knights" team name and mascot. You contract Nassal, a well-known name in theme park design and construction, to build this thing and don't even bother to tap their expertise in recreating medieval/gothic architecture and motifs. A castle-looking structure would look awesome on tv, be theme-appropriate and would be far more unique.
Second is branding. We keep hearing over and over the past couple years: "We're UCF, not the University of Central Florida." Consider these two quotes from the OS writeup:
Added Zack Lassiter, UCF senior associate athletic director for external operations: "The whole idea was we're in Central Florida and we want everyone to know where we are. It's November and we're wearing shorts and flip flops and it'd be great to showcase our community, and so the idea came up to do some kind of premium experience on the east side."
"We are continuing to elevate the UCF brand nationally through our partnership with ESPN and other television partners. The Florida-themed ESC gives us an opportunity to reinforce our location, which I believe is a major asset," Stansbury said. "The ESC will provide a window into the UCF/Central Florida culture and personality to potential students, recruits, fans, friends and supporters."
So, the media and fans aren't supposed to call the team "Central Florida" (because of the directional school stigma) but now we're drawing attention to the location (which in of itself is pretty rediculous as there are no beaches in Orlando, not everyone here wears flip flops or surfs and it does get cold here)? This to me just causes brand confusion; we might as well just change back to the Citronauts and embrace our Florida location and "culture."
Third, while this is only displacing roughly 1000-1200 people, those season ticket holders likely have been boosters since at least 2007 due to their location. It seems as if they're going to burn a lot of built-up goodwill with these loyal fans just to bring in more corporate clients, and I've seen several people on social media impacted by this that have stated they will not renew. I don't blame them, as none of the areas they will be moved to will be comparable to the seats and pricing tier they lost.
Finally, looking at the design mockups, it appears as if the "exclusive access" to the ESC is the existing handicapped access elevator on the east side. Unless UCF is building an additional elevator, that means handicapped ticket holders on the east side will be dropped off by the shuttles, have to make their way to the opposite side of the stadium and take the Roth Tower elevator up, only to have to double all the way back to get to their seats. I can't imagine the family that's had season tickets in the handicapped area in our section for the past 5 seasons or so will be too thrilled about this. Could this be a possible ADA violation? Has UCF thought about the implications to their handicapped fans? Do they even care?
This post was edited on 1/27 10:36 AM by tribbleorlfl