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IHop getting roasted over new IHob campaign

ucfsky

Todd's Tiki Bar
Gold Member
Jan 25, 2010
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ZFG's Deckboat
Whoever came up with this marketing strategy shit the bed, like I imagine someone who gets a burger from IHop does shortly after eating it.







 
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This was terrible from the moment it was announced. They would have been better to announce "International House of Breakfast" and gone for specialty breakfast menu's from around the world each month.
 
Whoever came up with this marketing strategy shit the bed, like I imagine someone who gets a burger from IHop does shortly after eating it.

wrong. You are talking about it and giving them free publicity. I'd say they nailed it.
 
It's a terrible marketing campaign
FIFY

0606_ob-iphob_Pancakes.jpg
 
I was in an ihop a couple months ago while on work travel and quickly reminded why I don't go to ihop. Although Chemmie may oblige, I prefer breakfast without roaches and hobo piss.
went to one a few years ago because it was the only thing within walking distance of the hospital a family member was at. i was hungry before i walked in the door. we turned around and left.
 
I was in an ihop a couple months ago while on work travel and quickly reminded why I don't go to ihop. Although Chemmie may oblige, I prefer breakfast without roaches and hobo piss.
If you live somewhere nice your all businesses are nice and clean so I can't relate to having hobo piss in my restaurant but I imagine that would be gross.
 
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I have a Metro Diner beat me, so if I want breakfast out it all my business pretty much goes there or First Watch. Keke’s Is good but too damn expensive.
 
This was terrible from the moment it was announced. They would have been better to announce "International House of Breakfast" and gone for specialty breakfast menu's from around the world each month.

I think IHOP's problem is that lunch and especially dinner revenue can be HIGHER than breakfast...but most look at IHOP as a breakfast joint and won't go there for lunch or dinner.

Golic and Wingo must have talked about this for 20-25 mins today....they hated the name but gave them plenty of free pub.
 
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