The company that has grown to be a mega-giant by providing products at low cost and convenience that we've never seen before? Not to mention the fact that wal-mart, Costco, and millions of small businesses provide the same products.You're right. We have Amazon because Bezos saw the landscape and realized that with big-pocket investors and a government that would look-the-other-way to predatory marketing practices, he could build a mega-giant.