I have to agree with goodknightfl. You'd LIKE to think it wasn't all about money---but sadly, it's all about the Benjamins.
When you look at the annual revenues of Big XII schools, there's a staggering discrepancy between the have's and the have not's. You've got KU, ISU, and WVU at over 80 million. Then there's ASU, AU, TT, Utah, KSU, and Okie State at over 70 million. Everybody else is well over 40 million.
The exceptions are UCF at 26 and Houston at 22.
What do you think that'll do to recruiting when schools kick off revenue sharing later this year??!? Kansas would be distributing nearly $20 million to its players vs UCF's 5.7. People keep blasting the SEC and B1G for trying to take over CFB. But when you're the richest, it's already baked into the cake.