Four months ago, I was a member of none. But on my last business trip, I joined Apple Music and Tidal, and I'm still a member of both, mainly due to having two Sonos wifi speakers that I can stream music to. I also did Amazon Unlimited a for a month, only to try the feature of asking my Echo to play specific songs ( a really cool feature tho ), but I dropped that a few weeks later.
http://www.theverge.com/2017/4/25/15420402/amazon-music-unlimited-echo-streaming-pandora
While the incumbent streaming services have captured early adopters with powerful discovery algorithms, personally curated playlists, and big-name exclusives, the latest wave of streaming services like Amazon Music Unlimited and Pandora Premium are using simplicity to target music fans who may not have gotten on board with streaming yet. For Pandora Premium, that means creating the most intuitive streaming app to date; for Amazon Music Unlimited, that means tackling what many in the music industry see as the next major space for streaming to take off — the home.
“Making it simple, whether it’s from the subscription process... or ways that you can ask for music and get to music quickly, it’s game-changing,” Boom said. “It’s opened up premium streaming to new categories of customers that aren’t ready to deal with some of the complexities of downloading apps or using their web browsers.” While streaming has been dominated by smartphones for years, the music industry is looking to the home, and subsequently the car, as the next two areas for major growth. According to The Information, Amazon expects to sell as many as 10 million Echos in 2017, and projections from the investment firm Mizuho have Amazon moving over 40 million Echos in 2020 alone, creating an enormous market of potential users.
http://www.theverge.com/2017/4/25/15420402/amazon-music-unlimited-echo-streaming-pandora
While the incumbent streaming services have captured early adopters with powerful discovery algorithms, personally curated playlists, and big-name exclusives, the latest wave of streaming services like Amazon Music Unlimited and Pandora Premium are using simplicity to target music fans who may not have gotten on board with streaming yet. For Pandora Premium, that means creating the most intuitive streaming app to date; for Amazon Music Unlimited, that means tackling what many in the music industry see as the next major space for streaming to take off — the home.
“Making it simple, whether it’s from the subscription process... or ways that you can ask for music and get to music quickly, it’s game-changing,” Boom said. “It’s opened up premium streaming to new categories of customers that aren’t ready to deal with some of the complexities of downloading apps or using their web browsers.” While streaming has been dominated by smartphones for years, the music industry is looking to the home, and subsequently the car, as the next two areas for major growth. According to The Information, Amazon expects to sell as many as 10 million Echos in 2017, and projections from the investment firm Mizuho have Amazon moving over 40 million Echos in 2020 alone, creating an enormous market of potential users.