John Kurtz had some fun with this... though I'd wager it's still hard for most to develop familiarity given all the new and incoming members.
Utah is the only Big 12 school ranked in EA Sports' top 20 toughest home environments (interestingly, they put Boise State in there which is obviously more of a legacy decision, it's not that way anymore).
Anyway, here's a screenshot from the end:
Based on my limited exposure to the Big 12, Kansas State had the best atmosphere by far.
Cincinnati can be good, it was quite mid last year.
Texas Tech had an impressive stadium, but it wasn't full and not as loud as K-State.
Kansas was one of the more strange atmosphere... very dull and unenergetic crowd, aside from the student section. Stadium was awful, though it's being demolished so a new one can be constructed.
I haven't been to Houston since 2016, but based on my visits in 2014 and 2016, it was very subpar.
