For getting more teams into the 12-team playoff, the Big 12 has to do well in the non-conference games. This article says that the UCF vs Gators game is the top non-conference game for the Big 12 this year:
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Big 12 Football: 10 Must-Watch Nonconference Games In 2024
The top nonconference games for Big 12 football during the 2024 season. One of the top out of league games features two league foes.
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