Two outside fundraising groups powered Ohio State to the CFP title. Will it ever be this same way again?
In this new era of college football, the Buckeyes’ national championship was powered by two collectives and about $20 million in NIL spending.
www.sportsbusinessjournal.com
Talks at great length about NIL's role in Ohio State's championship and goes a bit into the future of it in the sport. UCF is mentioned:
Colorado, Kansas, UCF and Utah are among the handful of schools that have shut down their collectives in recent months to likely move such operations in-house, should the House settlement be approved. Others, such as those at Arizona State, Indiana and Penn State, are continuing as planned, seeing collectives as marketing agency vessels that could help supplement the proposed $20.5 million cap spelled out in the settlement.
Schools have also added internal infrastructure to better prepare for coming financial decisions via positions such as general managers and chief revenue officers. But what those jobs actually entail likely hinges on the outcome of the House settlement.
“Anybody else who pulls it in-house or eliminates their collective will very quickly relaunch in some form or fashion if they’re serious about sports,” White said. “If you’re a Power Four school and you’re not fully funding up to the cap and have an active collective, then your administration doesn’t really care about sports as a priority.”
The quote is from Russell White, who runs The Collective Association, a group of NIL collectives that The Kingdom is a member of.
The Collective Association
thecollectiveassociation.org
