That he does. But again, a lot of it has to do with the meat that you're cooking. If you're getting prime meat with good marbling, like he is, then you can be very simple because the meat works for itself. If you're getting lower choice meat and working on a pellet smoker that doesn't put out a huge amount of smoke, then you may have to work a little harder to get a great product.
I've tossed around doing a Franklin pit build but I've got way too much going on right now. I did notice that Franklin now has his name on a line of offset smokers that are getting good reviews so I may have to look that up. Honestly, though, I'm lazy so I'm looking seriously at a gravity fed smoker with a digital fan control. Truly, it's the only smoker that you can go to sleep with and not have to worry about it at all.
One more thought: Once you've wrapped the meat then you're braising it rather than roasting it (wet heat versus dry heat). Since you're doing that, you can go ahead and ramp the heat up if you need to. Just realize that you're going to have a higher carryover so you'll want to rest it uncovered to get that external heat down faster. I've even put it in an aluminum pan with a little beef broth, tightly covered with foil, and then into a 375 degree oven to finish the cook quickly. The texture breaks down a little more but it is still really, really good and it can be a way to get a very stubbornly tough piece of flat to the tender point.