I see what you're saying, it means the AD has to weigh priorities between NIL and, for example, buildings or recruiting budget. But BYU, Cincinnati and Houston are in the same boat and apparently have more NIL money. And as far as priorities, isn't NIL at the top of the list? Do we need another player study lounge with someone's name on it? And if we're at the bottom of the Big 12 in NIL money, why is our roster so portal-heavy? Why are we spending six figures on low-ceiling, out-of-shape portal QBs when we already have QBs we recruited in the locker room?
The whole thing is so unseemly anyway. Can you imagine if NFL fans had to scrap together the funds to pay the players on their favorite teams? I would hate to be a fundraiser for a college athletic department having to explain why boosters needed to pay for premium season tickets, donate to the school to improve the facilities and buy uniforms for the track & field team, and oh also pay the football players' salaries. Donor fatigue sets in eventually.
