Absolutely, Milt -- who wants to see something nobody else wants to see? Marketing says, know what your product is!!! The product is not the game, that's just the venue and context -- casual viewers ("hey which game should we watch) can see one or more games at a sports bar, your man cave, or mobile device at a low cost, no inconvenience. The product is (1) the shared group experience (glory and loss) with others like yourself (fans of UCF, fellow alums, groups of family and friends, etc., and (2) the perceived or real power to affect the outcome by cheering, stomping, standing. It's exactly the same as with music concerts -- it's the best way to get together with your kind of people (fans of that singer). You can't get that watching a streaming video. When the Penn State scandal rocked PA football, fans freely confessed that they felt their life had been a waste or a lie: they planning their life around Nittany Lion football games (and deer hunting season, of course).