Whether Nike turns out to have made a good or a bad decision remains to be seen. But you can bet that it was based on serious market research. Nike didn't get to be Nike by making poor marketing decisions.
I smile when I hear the Blowhards say they won't buy Nike sneakers again (because the vast majority of them never wore them in the first place.)
The notion that viewership has dropped due to the anthem controversy is ridiculous. The NFL ratings, while down from their record highs, still dominate every other sport by comparison.
It's so ridiculous that the NFL is trying urgently to get these kneelers and anti-Americans off their cameras and amending the rules to require standing. Yea- sounds like a big nothingburger to the NFL!
Hilarious that you don't know the difference between a comparative base and growth or decline trends. Apple has the highest market cap in the world but if they announced tomorrow that phone sales were down 15%, there would be an utter panic and their share price would plummet. The NFL starting from a basis of high ratings doesn't negate the fact that their trends are down. These networks are not shelling out huge sums of money so they can capture 35% less audience in 10 years than they signed up for originally.
2017 saw another 10% decline in ratings but I'm sure that's just because everyone found better things to do on Sunday and nothing to do with these Colin K disciples*