Yep. We are sooooo out of touch for suggesting Nike will take a hit for using Kaep. We're sooooooooooo wrong.
Their favorability went down in every.single.demographic. Some of which plummeted.
Here's more info from Morning Consult on Nike's Brand favorability drop. (Somewhat shocking to see literally no change in younger demographics but at this time...I do think its short term pain for long-term gain (which would have happened anyway).
I do think Nike will eventually note breakout sales in the future in regards to the new line of Kaep attire (shoe, hat, clothing, etc..) that is expected to hit stores in the coming months.
NOTE: Just like how in HS or Jr HS, kids like to wear provocative/protest attire (everything from the American Flag to BLM, etc...), which at many schools, is not allowed...it will be interesting if the Nike Kaep line will be the new "protest" attire for a young generation and the controversy it might cause in Jr HS or HS...and what some public school districts will decide to do or not do about it.
https://morningconsult.com/form/nike-kaepernick-report/