someone in the dungeon explained it pretty well, youd have to wade into around page 100 of the thread. but basically he said for the past decade plus, the media has been going after anyone remotely conservative. they have bashed them, labeled them racists, shamed them. they made romney, probably one of the better politicians on either side, to look like a terrible person. and the media got away with it because none of the republicans stood up to it. then along comes trump and he simply didnt care about it and on top of that he fought back, calling them fake news. basically hes a fighter, and that appeals to a base of people that are tired of being called deplorables.