I posted
this thread on the national board earlier today using metrics such as average viewers per game, revenue per year, and and brand values to predict future realignment moves. Statistically speaking, the Big Ten would be justified in adding Oregon, Stanford, and Washington to get Notre Dame on board, while Clemson, Florida State, Miami, and Notre Dame would be the four best choices for the SEC should they want to match the B1G’s expansion.
Now, the Big XII is currently in talks about adding Arizona, Arizona State, Colorado, and Utah. We’ll assume for a second that happens. What if the Big XII, now at 16 members, wanted to match the other two conference’s expansion and get to 20 as well? This would deliver a knockout blow to the ACC and leave three legitimate conferences remaining in college football.
They would be looking for schools that would exceed the conference’s current median television ratings, revenue figures, and overall brand values; after all, the point of expanding would be to create enough value that the Big XII could go to the open market and use its acquisitions to get a significantly larger rights deal. Those are:
- 0.90M tv viewers
- $42.8M revenue generated
- $146.8M brand value
Assuming the conference was looking exclusively at ACC members, here would be the best candidates going off each metrics (assuming Clemson, FSU, Miami, and UNC are off the board):
- Top four remaining ACC schools in TV ratings: Louisville (0.62M), Virginia (0.61M), Pitt (0.55M), and Wake Forest (0.53M)
- Top four remaining ACC schools in revenue generated: Virginia Tech ($50.3M), Louisville ($48.9M), NC State ($47.6M), Virginia ($43.4M)
- Top four remaining ACC schools in brand values: Virginia Tech ($278.3M), Georgia Tech ($215M), NC State ($179.3M), and Louisville ($175.8M)
One school was top four in three categories (Louisville) and three schools made the list twice (NC State, Virginia, Virginia Tech). Their median values would also exceed or come close to exceeding the new Big XII’s current values. Do UCF fans believe these four would be the best eastern expansion candidates for the Big XII? I could see the argument of dropping Virginia for Georgia Tech. Would love to hear any thoughts, suggestions, or critiques.