The demographics do not bode well for baseball’s future. Marketwatch.com has run some articles tracking viewership demos and participation and predicts an upturn for soccer and a downturn for baseball. With that said, baseball is far higher than MLS right now and will remain that way for quite a while. Now, if the Health concerns in football destroy that sport then we should see a big change in all of the viewership patterns.
From marketwatch.com: “Baseball has the oldest viewers of the top major sports, with 50% of its audience 55 or older (up from 41% a decade ago),
according to Nielsen ratings. The average age of baseball viewers is 53, compared with 47 for the NFL and 37 for the NBA, according to the ratings. And fewer young people are playing the sport: The number of people
between the ages of 7 and 17 playing baseball in the U.S. decreased by 41% from 9 million in 2002 to 5.3 million in 2013.”
Also from marketwatch.com: “The biggest growth potential, however, comes from soccer. Major League Soccer’s average audience of 308,000 last year is small by just about any standard, but up nearly 20% from a decade earlier. Fox Sports 1’s MLS average of 188,000 is similarly tiny, but more than double what the former Fox Soccer drew during its last year of MLS broadcasts in 2011. Most tellingly, the 696,000 that the MLS drew to five Fox network-television broadcasts last year was the league’s highest viewership ever — on any channel.
MLS viewers are an average of just 40 years old, and 15% are younger than 18. The only other leagues with that kind of following among kids are also soccer related: The English Premier League (43 on average, 10% under 18), international soccer like Fox and ESPN’s UEFA Champions League coverage (39 on average, 13% under 18) and Mexico’s Liga MX (39 on average, 17% under 18).”